Workshop goals

The purpose of this workshop is to develop and implement analytical skills using the data from the sports industry. In order to effectively use data analytical tools, students will first be introduced to some basic concepts of sports business and economics, such as sports clubs major sources of revenue and costs, how clubs decide on the prices of tickets of sports events, what is the role of TV broadcasting and social media in clubs’ business performance, and what are the differences between European and US sports business models. The second part of the workshop involves hands-on computer exercises using real data from the world of sports. By analyzing the actual data on player salaries, club revenues, and match attendance, students will be able to develop the understanding of what drives the volume of transfer fees in the football transfer market, what determines the stadium attendance for sports matches, how ticket prices of sports events are determined, how competitively (un)balanced various leagues are, etc.

Lecturer's short biography

Tomislav Globan is Associate Professor at the University of Zagreb, with scientific and professional expertise in the field of sports economics. He has received a number of international and domestic awards for scientific excellence, and is the head of the MacroHub research centre at the Faculty of Economics & Business. He was a visiting researcher at WIIW Institute Vienna, UNC Charlotte, and had professional training at the University of Cambridge and University of Surrey. He was the principal investigator and project member in domestic and international scientific projects, and has years of experience in teaching courses in English at Bachelor and Master level for international students at WU Wien, Kyungpook National University, UNC Charlotte and the University of Zagreb.

Workshop goals

This workshop is an introduction to the programming language R and Stata, focused on a powerful set of tools which enable importing and uploading structured data from public sources into R Studio or Stata directly. Manipulation, organization, visualization and the analysis of actual datasets with respect to commonly used methods, in line with their properties, are the major objectives. This workshop is suitable for those without previous experience in performing data analysis with R or Stata, as well as for those who want to be acquainted with the most recent developments and capabilities of R and Stata in handling large datasets. Intuitive, informative and data-driven approach in combining R and Stata, supported by practical work and worked-out examples, make this workshop useful for participants in improving their data analytics and statistical computing skills. R has become increasingly popular and remains a top open-source language for many academics and practitioners in delivering robust, reliable, and accurate data analytics.

Lecturer's short biography

Josip Arnerić is Associate Professor at the Department of Statistics, Faculty of Economics and Business, University of Zagreb. He is a Section Editor of CRORR journal and editorial board member of Proceedings of Rijeka Faculty of Economics and Croatian Review of Economic, Business and Social Statistics. He is the head of R Club at Croatian Statistical Association. He was a project manager of Croatian Science Foundation. His field of interest are financial econometrics, time-series analysis, stochastic processes and neural networks. He is a member of American Statistical Association, he has attended numerous international conferences and has collaborated with other universities (Faculty of Economics in Split, Rijeka and Mostar as well as Shanghai University of International Business and Economics in China and Ruhr University Bochum in Germany). So far, he has successfully supervised three PhD candidates.

Anita Čeh Časni is an Associate Professor at the Department of Statistics, Faculty of Economics and Business, University of Zagreb, where she obtained her PhD in 2013.  Apart from teaching at both Croatian and international EPAS accredited study programme (BDiB), she has published numerous scientific papers in respectable international journals. She has been awarded for both her scientific and teaching work. Additionally, she is a researcher on domestic and European scientific projects and a reviewer for both domestic and international conferences and journals. She has recently become a Director of the Institute for Euro-Asian Studies thus promoting international cooperation between the Faculty of Economics and Business and Euro-Asian countries. Her research interests include applied statistical methods in tourism and macroeconomics, panel data analysis, housing economics, sustainability and educational statistics.

Workshop goals

This workshop provides an overview of economic tools and analytic approaches available to the manager for business decision making. It includes such topics as pricing, forecasting, demand analysis, production and cost analysis, and macroeconomic policy as it affects the business environment. The purpose of this course is to develop an economic perspective that is appropriate for students aspiring to manage business units or entire companies in a wide variety of industries.

We will tie the Micro Theory concepts to management and strategy and will examine consumer behavior, production functions, costs, market structures, pricing behavior, government regulation, and investment decisions within organizations from an empirical perspective. To accomplish this, students will learn Econometric estimation at an intermediate level (estimate, diagnose, and fine-tune the models) allowing them to estimate relevant functions before engaging in optimization efforts. Students will be introduced to numerical approach to optimization and will also engage in forecasting exercises where they will be introduced (or review) most commonly used forecasting methods with an eye toward real-world application. Finally, students will explore the connection of Microeconomic Theory to strategy through use of tools such as Porter's Five Forces. In all, students will learn practical micreoconomic, econometric, and forecasting skills that they will be able to apply to real-world business and organizational issues.

Lecturer's short biography

Dr. Aleksandar (Sasha) Tomic is Associate Dean for Strategy, Innovation, & Technology, and Director of the Master of Science in Applied Analytics and Master of Science in Applied Economics programs at the Boston College’s Woods College of Advancing Studies. He also holds appointments as Associate Professor of Practice in the Economics department of Morrissey College of Arts and Sciences and Operations Management Department of Carroll School of Management. Dr. Tomic leads strategic initiatives at the College, especially in online education.  Prior to joining BC, Dr. Tomic was Associate Professor at Mercer University, Professor at the Jack Welch Management Institute in Herndon, Virginia; Principal in Econometrics with HENDYPLAN, S.A. in Luxembourg; Associate Professor of Economics and Director of Graduate Programs in Business at Wesleyan College in Macon, Georgia; and Assistant Professor of Economics and co-founder and Director of the Center for Economic Analysis at Macon State College in Macon, Georgia.

Dr. Tomic has developed, grown, and turned around academic and research programs in his career. He has written scholarly papers published in international journals and refereed books addressing topics such as EMU, behavior of political agents, racial disparities in policing and sentencing, and impact of college athletics on universities reputation.  He is a frequent lecturer and commentator on economic issues at local/regional/national/international levels.  In addition to his academic endeavors, Dr. Tomic has managed and participated in Eurostat-sponsored, complex, multi-year, multinational projects in economic statistics, business cycle forecasting, and macroeconometrics.  He earned his M.A. and Ph.D. in Applied Economics from Clemson University

Workshop goals

The aim of this workshop is to introduce neuromarketing as a new marketing paradigm. This workshop analyses human behaviour and decision making by using different neuromarketing biometric tools (eye tracking, facial expression, electroencephalography (EEG) and electrodermal activity (EDA/GSR) that go beyond standard methods of data collection like surveys and focus groups. The second part of the workshop will include hands-on computer exercises to learn how to properly use equipment and stimuli and how to analyse the data in order to define how respondents make their decisions.

Lecturer's short biography

Ivana Pavlić is full professor at the Department of Economics and Business, University of Dubrovnik. She defended her PhD thesis at the Faculty of Economics, Josip Juraj Strossmayer University in Osijek in 2007. She teaches at all study levels at the University of Dubrovnik. Since 2013/2014 she has participated in the Integrated Marketing Communication course at the postgraduate interdisciplinary doctoral study Communicology, at Josip Juraj Strossmayer University of Osijek. She has participated in several scientific and professional projects and has been a member of a number of programs, scientific and organizational committees at international scientific conferences. She has participated in many international scientific conferences on tourism and marketing. She is a member of the editorial board of scientific journal „Economic Thought and Practice". She has reviewed over 50 papers for numerous scientific journals and book of proceedings from international scientific conferences. In her current scientific and professional work, she has published independently and co-authored more than 60 papers in the field of tourism and marketing. She has spent three months on vocational training at the University of Perugia in Italy (EU Tempus programme). She also spent time at Leeds Metropolitan University in the United Kingdom in 2011, Hebrew University in Israel in 2018 and Rongo University in Kenya in 2019, as a part of the Erasmus Mobility and Lifelong Learning Programme. She is member of the Croatian Marketing Association CROMAR and the Croatian Economic Association HDE. The main areas of her expertise are tourism economics, consumer behaviour and marketing research.

Barbara Puh is an assistant professor at the Department of Economics and Business, University of Dubrovnik. She defended PhD thesis at the Faculty of Economics, University in Split in 2013. She teaches courses in the fields of marketing and tourism. Areas of scientific and research interest are marketing research, consumer behaviour and branding. She actively participates in research work and projects from these areas, and has published independently and co-authored more than 25 scientific and professional papers in domestic and international journals. She is a member of the Croatian Marketing Association CROMAR.

Workshop goals

A dynamic five-day workshop designed for participants who seek a comprehensive understanding of macroeconomic principles and their application in today's global business environment.  This workshop is tailored to provide an exploration of key macroeconomic concepts such as GDP, Economic Growth, Inflation, Unemployment, and Monetary Policy, all critical for informed decision-making in the ever-evolving economic landscape. Each day of the workshop is dedicated to one major topic, offering a blend of theoretical knowledge and practical application. Participants will begin by exploring the Gross Domestic Product (GDP) - understanding its components, calculation, and significance in assessing economic health. Following this, the focus will shift to Economic Growth, examining the factors driving growth, the role of technology, and the challenges in sustaining it. The third day covers Inflation, exploring its causes, measurement, and impact on businesses and consumers. On the fourth day, the discussion turns to Unemployment, analyzing its types, causes, and the interplay with economic cycles. The final day is dedicated to understanding Monetary Policy, its tools, and its influence on the economy. A unique aspect of this workshop is the integration of current economic news into the learning process. This approach not only reinforces learning but also cultivates the ability to apply theoretical concepts to real-world scenarios. Whether you're a student, working in real economy or curious about how macroeconomic data and theory relates to real world events, this short course offers the tools and insights needed to navigate the complexities of the global economy.

Lecturer's short biography

Can Erbil is a Professor of the Practice of Economics in the Department of Economics at Boston College. He is also currently the Director of Economic Modeling School at EcoMod, the Global Economic Modeling Network. Previously, he worked at the International Business School (IBS), the Department of Economics and the Heller School of Social Policy and Management at Brandeis University. Can Erbil specializes in international trade and development economics. In his research he employs data based applied economic modeling tools such as CGE models and integrated modeling platforms. He worked as a consultant to the World Bank and the Federal Reserve Bank of Boston on projects related to international trade, regional development, education, health policies and tax reform. He sits on several editorial and advisory boards of journals, as well as EdTech companies. Erbil’s recent research interest  focuses on how to teach economics effectively on all domains (including XR environment) and how to incorporate inequality into mainstream teaching of economics. Can Erbil has over 25 years of teaching experience with a wide array of economics courses. He holds multiple teaching awards.